Windows Phone 7–Really–The Season of The Witch–Videos
Really: New Windows Phone Ad
Microsoft launches Windows Phone 7
Ballmer: Windows Phone 7 ‘different’
Steve Ballmer talk about how the windows Phone 7 will compete with the iPhone and Android Phones
Windows Phone 7: Live from the Device Launch
Steve Ballmer Windows Phone 7 presentation speech CellulareMagazine
1/3 Windows Phone 7 Keynote
2/3 Windows Phone 7 Keynote
3/3 Windows Phone 7 Keynote
Windows Phone 7 Teaser
Start: Windows Phone 7 Feature Video
Speech: Windows Phone 7 Feature Video
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Windows Phone 7: Hands On Tour
Zune Integration on Windows Phone 7
Xbox Live on Windows Phone 7: Demo
Windows Phone 7: Browser
Windows Phone 7: Keyboard & Typing
Windows Phone 7 Device Lineup
Meet Windows Phone 7: First Look
Samsung Focus: 1st Look
Season of the Witch: New Windows Phone Ad
Background Articles and Videos
Microsoft Unveils New Window Phone 7 Devices
Hanson – KONG – Windows 7 phone
Qualcomm CEO Paul Jacobs and Microsoft CEO Steve Ballmer discuss the new Windows Phone 7 parternship
Microsoft will show the first Windows Phone 7 handsets on Monday
Microsoft unveils new mobile platform, Windows Phone 7
by Charlotte Raab
“… Ballmer said more than 60 mobile operators around the world will offer the devices, made by South Korea’s Samsung and LG Electronics, Taiwan’s HTC and US computer giant Dell, in more than 30 countries.
“We have built a different kind of a phone,” Ballmer said. “We set out to build a phone that was thoroughly modern.”
Ballmer said Microsoft is emphasizing personalization and customization with WP7, the first significant update to its mobile operating system in 18 months
“We focused on the things that real people really want to use,” he said. “We really put our energy into bringing together the things that you love.”
Smartphones powered by WP7 will run email from various services — not just Microsoft’s Hotmail — integrate calendars, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.
WP7, which represents a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into Microsoft’s Zune music player platform and to access mobile versions of Xbox 360 games. …”
Windows Phone 7 in-depth preview
By Joshua Topolsky
“…What you’ve likely already seen of the Windows Phone 7 user interface hasn’t changed dramatically in the months since the announcement of the OS, but it has been majorly tightened up and tweaked.
As before the “Metro” UI is in full effect here, meaning lots of very 2D, stark blocks of color and text. Actually, 2D isn’t quite right — the interface utilizes a lot of layers within a single page, so when you’re swiping through menus you get a kind of parallax scrolling effect reminiscent of 16 bit side-scrollers (think Castlevania for the SNES). It actually works really well here, giving a sense of depth and detail but not detracting from the content Microsoft is putting up front. Of course, the controversial cut-off text is still present, and while we happen to like the way it looks, it’s definitely an acquired taste, and there are times when it just doesn’t work, like in the Office hub where PowerPoint looks like it reads “PowerPoir.”
We were extremely surprised and impressed by the software’s touch responsiveness and speed. In fact, this is probably the most accurate and nuanced touch response this side of iOS4. It’s kind of stunning how much work Microsoft has done on the user experience since we first saw this interface — everything now comes off as a tight, cohesive whole. It really put one of our major fears about Windows Phone 7 to rest. We haven’t seen any substantial lag while using the device, and the short transitions between applications or pages are well suited to the overall experience.
Getting around the OS really comes down to three main sections: the homepage “tiles,” (a list of glanceable information, updates, and favorite apps or people), the application list (an alphabetical list of all your applications), and the “hub” pages (really a kind of in between point that’s sandwiched between a full on app and a menu). We found the overall navigation of the UI to be really quite intuitive, despite the fact that a good number of options and in-app menus are accessible only through a long press… something you’re not really made aware of in most cases. The long press becomes a bit like the skeleton key of the OS — you just have to try it and see what kind of functionality it unlocks. Once you get into the habit of holding down on items instead of wildly searching for the next screen or tile, it makes a lot of sense, but it does take some getting used to. …”
Windows Phone 7
“…Windows Phone 7 is a mobile operating system developed by Microsoft, and is the successor to their Windows Mobile platform. It is due to launch in Europe and Asia on October 21, 2010, and in the US on November 8th, 2010. Microsoft’s goal is to create a compelling user experience by redesigning the user interface, integrating the operating system with other services, and strictly controlling the hardware it runs on. Microsoft officially unveiled Windows Phone 7 during Mobile World Congress 2010 (February 15) in Barcelona and revealed additional details at MIX 2010 (March 15). Windows Phone 7 was released to manufacturing on September 1, 2010, and the final SDK was made available on September 16, 2010.
“…Work towards a major Windows Mobile update may have began as early as 2004 under the codename “Photon”. Due to delays, the project was cancelled and the Windows Mobile group reorganized in 2008. Microsoft then completely started over to create a new mobile operating system, which became known as Windows Phone starting in 2009. The product was initially intended to be released during 2009, but several delays prompted Microsoft to develop Windows Mobile 6.5 as an interim release.
Because of the change in direction, Windows Phone 7 was developed in an accelerated timeframe. Existing Windows Mobile applications do not run on Windows Phone 7. Larry Lieberman, senior product manager for Microsoft’s Mobile Developer Experience, told eWeek: “If we’d had more time and resources, we may have been able to do something in terms of backward compatibility.” He stated that Microsoft was attempting to look at the mobile phone market in a new way, with the end user in mind as well as the enterprise network. Terry Myerson, corporate VP of Windows Phone engineering had this to say about backwards compatibility: “With the move to capacitive touch screens, away from the stylus, and the moves to some of the hardware choices we made for the Windows Phone 7 experience, we had to break application compatibility with Windows Mobile 6.5.”
Initially, Microsoft announced the new platform as “Windows Phone 7 Series”, which came under criticism for being too wordy and difficult to say casually. Responding to this, Microsoft announced on April 2, 2010 that the word “Series” would be dropped from the name, resulting in the operating system being named simply Windows Phone 7. Microsoft’s official statement on the matter was:
“Customers want a simpler way to say and use the name consistently. The important thing is keeping the focus on the Windows Phone brand, which we introduced in October and will continue investing in through Windows Phone 7 and beyond.”
Deutsche Bank estimates Microsoft’s marketing budget for the Windows Phone 7 launch to be at least $400 million. In February 2010, Microsoft issued a press release listing the partners which had committed to Windows Phone 7. Hardware (OEM) partners were listed as Dell, Garmin-Asus, HTC, HP , LG, Samsung, Sony Ericsson, Toshiba and Qualcomm. Mobile network operators listed as partners were AT&T, Deutsche Telekom, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone. HP later decided not to build devices for Windows Phone 7, citing that they wanted to focus on newly purchased WebOS devices.
At launch, Windows Phone 7 will support 5 languages: English, French, Italian, German and Spanish. Windows Phone Marketplace will support the buying and selling of applications in 17 countries and regions: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Mexico, New Zealand, Singapore, Spain, Switzerland, United Kingdom, and United States.
At a July 2010 meeting, Steve Ballmer told financial analysts they should temper their initial expectations for Windows Phone 7’s market success, saying “I think it’s fair to say we’ve got a lot of work to do”. Windows Phone 7 is scheduled for release in Europe in October and USA in November 2010. A release in Asian countries will follow sometime in 2011.
At the October 2010 Press Conference, Microsoft’s Steve Ballmer stated Windows Phone 7 would be available on November 8th 2010 in the United States. …”
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